Tuesday, March 2, 2010

ADDY Awards show off BBB Accredited Businesses' Hard Work

The American Advertising Federation (AAF) Kansas City, held their annual ADDY Awards.  The Kansas City ADDY awards is the largest of more than 150 AAF competitions nationwide. All the brilliant winning entries can be found HERE.  (My favorite is the Gold Addy award for Consumer or Trade Publication created by the BBB Accredited, and big winner of the event, Bernstein & Rein for their Hostess magazine advertisement found HERE).

Bernstein & Rein won the most awards in the Kansas City area with a combined total of 66 Gold, Silver and Bronze ADDYs.  Another BBB Accredited Business, VML, won 24 awards.  Both of the companies each won a national Silver ADDY award for flash websites--VML for ESPN Euro 2008 website. It's no longer around, but they redesigned this ESPN site, and Bernstein & Rein for Devotchka's site.

1 comment:

  1. I completely agree with the point you're making about content being gravely undervalued. And the worst part of all this is that most companies just don't want to spend enough on good content, they just want company to grow using traditional media where the ROI is extremely low.

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