We've all seen those pink ribbons. Maybe we've even bought the pink yogurt or given money to a friend who was 'racing for the cure.' Susan G Komen for the Cure has done a tremendous amount of work to raise money for and awareness of breast cancer. That's a very good thing.
But according to an article in the Huffington Post, the Komen Foundation has decided to aggressively go after other charities who use any variation for 'for the cure' in their event titles. I have mixed feellings about this. I think it's fine for any organization to protect their name and image. At the BBB, we often warn donors not to assume that charities with similarly-sounding names all have the same degree of credibility. But lots of diseases need cures and heart disease is actually the leading cause of death in women, not cancer. When it comes to health charities, the word 'cure' is pretty ubiquitous, a working for a cure for something is the mission of quite a few of them. Should one organization working toward the end of one disease own that phrase? I'm glad Komen raises money to fund research that will one day find a cure for cancer. I'm equally glad that their are organizations out there seeking to do the same for brain tumors, diabetes, arthritis, and heart disease.
What do you think?
Well, decide and then watch this clip from the Colbert Report.