Tuesday, January 17, 2012

Charity Wednesdays - What Can the BBB Do for Your Nonprofit?

 What can the BBB do for your nonprofit organization?

When a nonprofit chooses to go through the BBB review process. Fantastic things happen. 

This is what the BBB will do for your organization: 

  • Strengthen overall operations. 
  • Show the donating public you are committed to accountability and willing to go beyond legal requirements. 
  • Reassure donors your organization will put their contributions to good use.   
What if you meet all 20 standards?  How can you inform donors of your accomplishment?

In February of 2009 the Kansas City BBB launched its Charity Seal Program.  The seal is offered for a nominal fee to any local charity that meets all 20 Standards for Charity Accountability.  

BBB Wise Giving Alliance research shows that 70% of the public find it difficult to verify charity accountability. 

The seal shows that your organization meets the comprehensive standards of the BBB Wise Giving Alliance.  It helps increase donor confidence and strengthens public trust in philanthropy by addressing accountability issues like donor privacy and charity effectiveness that exceed what government regulators require. 

Surveys show that 98% of the public is familiar with the Better Business Bureau name.  This highly recognizable name on the seal promotes your charity’s commitment to accountability and ethical practices. 

Are you eligible to use the seal?

You may use the seal if your organization is a publicly soliciting local charity, at least two years old, and meets the BBB Standards for Charity Accountability. 


Where may you display the seal? 

You may display the seal: 

  • In printed solicitation materials.
  • On your Web site, where visitors can “click to check” to confirm participation and access your latest BBB report. 
  • In newspaper and magazine advertisements. 
  • In television public service announcements and other authorized venues. 

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