In the past six months or so, The KC BBB has ceaselessly sent ad-reviews/advertising challenges to Gold Buyers. It's mainly due to the fact that multiple gold buyers in the Kansas City area are claiming to pay more than all their competitors. How can several pay the most?
The BBB has noticed the following phrases from all different Gold Buyers in the area:
"Kansas City's #1 Buyer and Seller of Gold and Silver!"
"Come See Why We're The Busiest Jewelry Store In The Nation"
"Get the BEST DEAL for your Gold and Silver!"
"We Won't Be Beat. Bring in a competitors offer and we'll beat it by 10%"
"Top Dollar Paid!"
"Nobody Pays More... Nobody!"
"We've shopped the competition and we have the proof that most of them are simply RIPPING YOU OFF!!"
The good news is, some of the above phrases have been modified after ad-reviews from the BBB. Area gold buyers have been receptive and mostly cooperative. Even the companies who ignore our letters sometimes change the ads anyway.
Some companies follow their superiority claims with the appropriate information on how to obtain the "best deal." Most don't, or didn't before we contacted them. We've often wondered what stops people from going to six or seven gold buyers and asking all the companies to top the previous offers until the price is so high, the companies could not pay it. Any company who advertises that they will pay more than their competitors must do so, no matter the cost. If they ever say "no," they could face legal action.